“Branded Podcasts Are The Ads People Actually Want To Listen To”

- Fast Company

If you have an Instagram, twitter or blog, it’s time to make a podcast. Podcasts provide an intimate connection with your audience and allow you dictate the narrative.

Here are the facts:

Edison Research found that 67 million people ages 12 and over listen to podcasts each month. That’s roughly the same number who use Twitter on a monthly basis.
75% of podcast listeners took action on a sponsored message -NPR.
The E.W. Scripps Co. found that podcast listeners make it through about 90% of a given episode. Few are skipping through ads.
Slack, G.E., Shopify, Zip Recruiter, Sephora, Umpqua Bank, all use podcasting to turn listeners into consumers.

We will help you create a show that caters to current and future fans. We want to get your message out through fantastic content. Below are some of our work, and favorite examples of branded podcasts.

Skin In the Game: The Freck Show

We partnered with Los Angeles based cosmetics start up, Freck, to create a weekly variety program hosted by founder, Remi Brixton . Episodes consist of interviews with inspiring female creatives, entrepreneurs, and skincare advice.

GE: The Message

Instead of a talk show about their products, GE decided to make a high quality, scripted science fiction show called, The Message. It’s a little Ray Bradbury, a little Orson Welles, and extremely entertaining. It’s been downloaded millions of times and trojan horses GE’s core philosophies throughout the show.

Umpqua Bank: Open Account

Umpqua wanted to start an honest dialogue about money with millennials. They partnered with MTVs Suchin Pak to create a truly unique talk show that doesn’t shy away from uncomfotable topics. It’s a source of entertaining financial education similar to planet money.

Mcdonalds: The Sauce

In conjunction with Onion Labs, Mcdonalds made a 3 part, serialized comedy about the return of their Szechuan sauce.